Meet Bryant, a CFS* Wealth Management Advisor at Elevations

When you need assistance creating a financial plan to reach your goals, call the Wealth Management Advisors through CUSO Financial Services, LP (“CFS*”) at Elevations Credit Union. As part of this team, Bryant Malloy has guided Elevations members since 2014 with banking, investing and saving. Learn more about his approach to financial advising and how this service can benefit you.

Successful investing requires more than a checklist. For Bryant Malloy, financial advising starts with making a connection with Elevations members.

“I want to listen, learn and come up with a plan that fits them because there’s no one solution for everybody,” he explains. “Having somebody there as a sounding board, even if it’s on simple things, is important. Do I finance a car? Or, do I pay for it with cash? Is it better to put this cash to work as an investment or as part of my retirement savings? Those sorts of things are those qualitative aspects I enjoy about my job.”

Bryant often refers to himself as a coach or mentor who helps people get to where they want to be in their financial lives. He works with members on everything from planning for college tuition for future children and preparing funds for a down payment on a mortgage, to saving for retirement, improving credit scores and evaluating 401(k)s during a career change. He’s also passionate about explaining socially responsible investing to members who want to put their dollars in companies that align with their ethics and values.

“I enjoy having conversations with people and giving them peace of mind on these big, daunting, scary things — or at least coming up with a plan. That is the thing that really drives me. And it’s the reason I get out of bed in the morning,” he adds.

Bryant joined the CFS* Wealth Management Advisors at Elevations in January of 2016. Prior to that, he worked in the credit union’s banking division. Before coming to Elevations, Bryant worked in investments and loans since 2009.

Financial planning benefits all ages

All members are eligible to meet with a Financial Advisor through CUSO Financial Services, L.P., at Elevations Credit Union. There are no minimum asset requirements or age restrictions to use this service.

Bryant works with members of all ages, but he often visits with recent college graduates and young families who are just starting out with investments and goal setting for large purchases, such as a home.

“There’s a lot of education that goes into those clients to help them understand the financial world that they are now in. That’s a big part of what I like to do — providing education to help people,” he explains.

He also finds himself working with long-time investors who are getting close to retirement and need to learn how to start using the funds they’ve saved. Bryant enjoys guiding those folks through tax liabilities and distribution options to help them live a comfortable life after wrapping up their full-time careers.

“I like giving people a foundation to really empower them when they’re looking at their retirement plan. It’s such a daunting thing. If we can simplify it, educate them and make them feel confident about their finances, that’s important to help them feel comfortable and secure about what they’re doing,” he adds.

Bryant says the culture at Elevations is a good fit for him. The ways the company prioritizes members’ needs and works hard to ensure employee satisfaction, including promoting a healthy work-life balance, is important to him.

Tips for choosing an advisor

It’s important for members to build rapport with their financial advisor, Bryant explains. First, they might click based on common hobbies or interests, but eventually, the relationship needs to be built on trust and the ability to talk candidly about income, debt and finances.

He says to choose “somebody you are comfortable with, who you can talk to. We don’t always talk about finances every time we talk, but just somebody you trust — I think that’s the main component.”

He also notes it’s important for your personalities to click because this relationship will likely span many years as you work through major decision-making and financial milestones in your life. If you map out your finances in your 20s or 30s, you may still be working with your advisor as you prepare for retirement in your early 60s.

“I think the most important aspect of financial planning is the relationship between the client and planner. I always strive to be somebody that can be reliable and be there for my clients,” Bryant adds.

A breath of fresh air

During his free time, Bryant and his wife enjoy taking their two rescue dogs from the Humane Society of Boulder Valley on outdoor adventures. Camping trips top their list. His wife is an avid trail runner and ultra-marathon runner who navigates the Colorado trails with ease, while Bryant attempts to keep up on his bike.


The two are also new homeowners. They’ve spent much of the COVID-19 pandemic tackling home improvement projects, including the tedious tasks of painting kitchen cabinets and the master bedroom. This summer, you’ll find them spending more time outdoors — likely tending a vegetable garden.

Are you ready to learn how Bryant can create a financial plan to make your goals a reality? Give him a call at 303.247.8986 or send an email to He is also available for video chat or in-person appointments at several Boulder branches including Baseline, Table Mesa and the University of Colorado University Memorial Center.

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*Non-deposit investment products and services are offered through CUSO Financial Services, L.P. (“CFS”), a registered broker-dealer (Member FINRA/SIPC) and SEC Registered Investment Advisor. Products offered through CFS: are not NCUA/NCUSIF or otherwise federally insured, are not guarantees or obligations of the credit union, and may involve investment risk including possible loss of principal. Investment Representatives are registered through CFS. Elevations Credit Union has contracted with CFS to make non-deposit investment products and services available to credit union members.

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